At Craftyn Indoroots Pvt Ltd, we are committed to protecting the privacy, confidentiality, and security of the personal information shared by our customers, visitors, artisans, and business partners. As a premium handcrafted and e-commerce brand, we recognize the importance of responsible data handling and undertake commercially reasonable measures to safeguard customer information in accordance with applicable laws, industry standards, and legitimate business practices.

This Privacy Policy describes how Craftyn Indoroots Pvt Ltd (“Craftyn”, “Company”, “we”, “our”, or “us”) collects, uses, processes, stores, shares, and protects information obtained through our website, mobile platforms, customer support channels, social media interactions, marketing campaigns, and other related services.

By accessing, browsing, registering, purchasing, or otherwise interacting with our website or services, you acknowledge that you have read, understood, and agreed to the terms of this Privacy Policy.

1. Information We Collect

Craftyn Indoroots Pvt Ltd may collect personal, transactional, technical, and non-personal information directly or indirectly through various interactions with our business and digital platforms.

Information You Provide Voluntarily

We may collect information including, but not limited to:

• Full name;
• Mobile or contact number;
• Email address;
• Billing and shipping address;
• Company or business details, where applicable;
• Account login credentials;
• Product preferences, wishlists, and purchase interests;
• Communications, feedback, reviews, inquiries, or support requests;
• Any information voluntarily submitted through forms, registrations, surveys, contests, or customer interactions.

Transaction & Payment Information

When you place an order, payment-related details may be collected and processed through authorized third-party payment gateways, banking partners, or payment service providers. Craftyn Indoroots Pvt Ltd does not store complete debit/credit card information on its servers unless required under lawful and secure payment processing standards.

Automatically Collected Information

When you browse or interact with our website, we may automatically collect certain technical information, including:

• IP address;
• Browser type and device information;
• Operating system;
• Geographic location (approximate);
• Website usage data and browsing behavior;
• Session duration and referral URLs;
• Cookies and tracking technology data.

2. Purpose of Collection & Use of Information

Information collected by Craftyn Indoroots Pvt Ltd may be used for legitimate commercial, operational, legal, and customer service purposes, including:

• Processing, confirming, and delivering customer orders;
• Managing exchanges, returns, refunds, and warranty-related requests;
• Providing customer support and after-sales assistance;
• Facilitating logistics, shipping, installation, and delivery coordination;
• Personalizing shopping experience and product recommendations;
• Improving website performance, functionality, and user experience;
• Conducting analytics, market research, and business intelligence activities;
• Preventing fraud, suspicious activity, unauthorized transactions, or misuse of services;
• Verifying identity and maintaining account security;
• Sending transactional communications, invoices, order updates, and service notifications;
• Informing customers about new collections, artisan stories, promotional campaigns, events, offers, and brand-related communications;
• Complying with legal, tax, accounting, regulatory, and contractual obligations;
• Protecting the legal rights, intellectual property, operations, reputation, and security of Craftyn Indoroots Pvt Ltd.

We may also use aggregated, anonymized, or non-identifiable information for internal research, trend analysis, and strategic business purposes.

3. Marketing Communications & Customer Consent

By submitting your contact information or interacting with our platforms, you consent to receive communications from Craftyn Indoroots Pvt Ltd regarding:

• Product launches and collections;
• Promotional offers and campaigns;
• Brand announcements and updates;
• Artisan collaborations and curated experiences;
• Newsletters, surveys, and customer engagement initiatives.

Customers may opt out of promotional or marketing communications at any time by:

• Clicking the unsubscribe link available in marketing emails; or
• Writing to us at customercare@craftyn.in.

Please note that opting out of promotional communications shall not affect essential transactional, legal, service-related, or account-related communications necessary for order fulfillment or customer support.

4. Customer Accounts & Account Responsibility

Certain features of our website may require customers to create and maintain a registered account. Customers are solely responsible for:

• Maintaining the confidentiality of their login credentials and passwords;
• Restricting unauthorized access to their account;
• Ensuring the accuracy and completeness of information provided.

Craftyn Indoroots Pvt Ltd shall not be liable for losses, damages, or unauthorized activities arising from customer negligence, password disclosure, or account misuse.

Customers are encouraged to promptly notify us regarding any suspected unauthorized access or required corrections to their account information.

5. Sharing, Disclosure & Third-Party Service Providers

Craftyn Indoroots Pvt Ltd does not sell or rent customer personal information to third parties for independent commercial marketing purposes.

However, information may be shared with trusted service providers, affiliates, vendors, and business partners strictly on a limited and need-to-know basis for operational purposes including:

• Payment processing and banking services;
• Shipping, logistics, warehousing, and delivery operations;
• Website hosting, maintenance, and cybersecurity services;
• Marketing, communication, and customer engagement platforms;
• Analytics, technology, fraud detection, and risk management services;
• Customer support and CRM operations;
• Regulatory, legal, taxation, compliance, or governmental requirements.

Such parties are expected to maintain appropriate confidentiality, data protection, and security standards consistent with applicable law and commercial practice.

We may also disclose customer information:

• When required by applicable law, judicial process, or governmental authority;
• To investigate, prevent, or address fraud, cyber threats, security incidents, or unlawful activity;
• To enforce our Terms & Conditions, warranties, intellectual property rights, or contractual obligations;
• In connection with mergers, acquisitions, restructuring, financing, asset transfers, or sale of business operations involving Craftyn Indoroots Pvt Ltd.

6. Data Security & Protection Measures

Craftyn Indoroots Pvt Ltd implements commercially reasonable administrative, technical, physical, and organizational safeguards to protect personal information from unauthorized access, misuse, disclosure, alteration, loss, or destruction.

These measures may include:

• Secure servers and encrypted communication protocols;
• Access control and authentication mechanisms;
• Periodic monitoring and security assessments;
• Restricted internal access to sensitive information;
• Secure third-party payment processing systems.

However, despite reasonable safeguards, no digital platform, internet transmission, or storage system can guarantee absolute security. Accordingly, Craftyn Indoroots Pvt Ltd shall not be held liable for unauthorized access, cyber-attacks, data breaches, technical failures, or security incidents arising beyond its reasonable control.

Customers are advised to:

• Use secure devices and trusted internet connections;
• Maintain strong and confidential passwords;
• Avoid sharing login credentials;
• Regularly update account passwords and software protections.

Use of our website and services is undertaken at the customer’s own discretion and risk, subject to applicable law.